Head - Marketing - Startup

Responsibilities:

- The Marketing Head will be the sole custodian and manage the brand identity and positioning, across categories and channels

- Partner with category teams and build customer focused product content across e- commerce channels

- Deep understanding of digital marketing, and be able to build the right plans from concept to execution. Exposure to Facebook and Google marketing, Affiliates, CRM and Loyalty, SMS etc necessary.

- Own and grow all brand channels, website, social media and e-commerce brand store and deliver on decided metrics

- Manage brand building campaigns, celebrity engagement, influencers and build from concept to execution with key focus on measurements and outcomes.

- Oversee all Trade Marketing initiatives, ATL/BTL activities.

- Be comfortable with data and deriving insights that can translate into effective communication

- Experience with selling on brand website and managing topline growth.

- Manage monthly, quarterly and annual budgets for the Marketing department

- Manage a team of graphic designers and marketing managers.