Head - Marketing - SaaS Product

Head of Marketing - SaaS Product

- We are looking for a seasoned Head of Marketing to own Branding and Demand Gen for India and International markets (US, EU, and SEA).

- An ideal fit is someone who can develop a deep understanding of the space and use cases, drive thought leadership in an emerging category, and scale marketing operations to take the next level of category leadership.

- You will be responsible for building and leading a talented team, driving pipeline generation and brand building by executing well-researched, high-quality campaigns.

- You will develop and drive targeted marketing programs to generate awareness, build a pipeline, and nurture lead funnel through the sales cycle.

What You'll Be Doing :

- Lead global marketing strategy, partnering closely with both regional business leadership and product teams

- Strengthen mindshare in various industries and across verticals via strategic communications

- Ensure team and organizational alignment with the brand vision and its consistent delivery across all channels and marketing efforts

- Drive GTM product messaging, brand differentiation, marketing content, and external communications

- Execute multiple aspects of marketing, including branding and positioning, product marketing, paid marketing, organic growth, education and engagement campaigns, events, and communication

- Work cross-functionally with product teams to drive product adoption and product launches across multiple markets

- Measure and report progress against marketing goals, gain customer insight, and align marketing strategies to cater to various industries and personas

What We Look For In You :

- 12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS

- Ability to understand and communicate to diverse technical and non-technical audiences

- Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company

- Hands-on execution ability with effective project and time management

- Knowledge of marketing tools such as Salesforce, Pardot, and WordPress

- Strategic problem-solver and have validated results building and executing on marketing strategy.

- Experience working with agencies and partner networks to execute campaigns across various channels

- Leverage a data-driven framework for evaluating channel execution and work towards ROI targets

- Ability to simplify product messaging and the value they create

- Execution focused with a bias toward action, a great collaborator; you never stop pushing towards clarity and delivery.

What is needed to be successful :

- Emotion AI is an emerging category. You will need to continuously research, learn and build perspectives to guide your strategy and success.

- Great interpersonal skills. You will be responsible for a high-performing team that is driven and goal-oriented. Clear and timely communication and the ability to manage and solve challenging situations are a must.

- High levels of ownership and accountability. An ability to keep a strategic outlook while managing everyday operations and providing the required support to the team