Head - Marketing - Retail Hypermarket & Supermarket Chain

Head - Marketing (Retail Hypermarket & Supermarket Chain - UAE)

Position : Head - Marketing (Retail Hypermarket & Supermarket Chain - UAE)

Role :

- Marketing and Promotion of the store chain in the UAE

- Prepare and execute annual marketing and promotion calendar

- Cost-benefit and Viability analysis for potential shopper segments

- Promotion campaigns for existing and potential shopper segments

- Sales Planning and evaluation using Retail Intelligence

- Achieve sales targets by driving footfall and consumer spend

- Develop marketing strategies to build consumer preferences & drive volumes

- Conduct joint marketing activities across categories with various brands

- Drive consumer engagement through brand activations, VM and in-store branding

- Ambiance improvement through evaluation of design parameters (layout, focal points, fixtures, signages, flooring, store elevation, etc)

- Ensure effective market presence, in-store visibility & retail productivity

- Product Mix Planning with the help of Customer Research and Analytics tools

- Provide inputs on new store launches, etc.

- Work on strategy for Private Labels

- Strategize ATL & BTL activities

- Develop, upgrade and redesign websites and other marketing communication material

- Adapt Industry best practices and constantly improve processes

Requirements :

- MBA (Marketing) with 8-15 yrs of experience

- Should have experience in handling marketing in the Retail Industry

- Knowledge and experience in Marketing and Promotion, shopper promotion campaigns, merchandising, loyalty programs, customer research and analytics, etc.

- Should be comfortable in working in an unstructured set up

Location : Abu Dhabi

This position is for a Client of Vertex Corporate Services which is a Leading Retail Hypermarket & Supermarket Chain in the UAE