Head - Marketing - Retail/Consumer Goods Industry

Marketing Head

Roles & Responsibilities:

- He/She would be responsible for 360 degree of marketing activities ATL, BTL and Digital

- Build the brand in market in both physical and digital space delivering the value proposition

- Drive retail sales for both offline and online channels through marketing campaigns

- Deliver on new customer acquisition plans with the planned marketing spend

- Plan and implement customer retention strategy

- Manage all communications across channels supporting brand proposition

- Manage marketing budget and optimize CAC

- Manage the team for all marketing deliverables.

Qualification & Experience:

Preferred experience : 8 to 15 years in the retail and consumer goods industry with strong exposure to Retail marketing and digital marketing.