Head - Marketing - Retail

Key Accountabilities/Responsibilities

Preparing Annual Budget for Marketing. Forecast requirements, schedule expenditure, analyze variances, initiate corrective actions.

Plan and promote the brand through promotional activities for books as well as non-book categories

Generate marketing income for the organization through:

Effectively managing the available space within the stores

Identify non retail partners for marketing income.

Organize and manage the an annual literary award event

Organizing events in the store

Generate PR for the brand as well as for the organization through strategic events in the stores

Responsible for social media and ensure digital space is utilized to the best of its ability

Responsible for the visual merchandising standards and norms of the stores including franchisee stores.

Competition Analysis

Bring in innovative and creative ways to position the brand and products

Education Qualifications: MBA preferred

Industry/ Work Exp : Retail, Hospitality, Media