Posted By
Posted in
Sales & Marketing
Job Code
931006
- Our client is a market leader and one of key players in the Retail sector with presence across multiple locations within India
- Plan and execute a marketing strategy for the organization and for new and existing formats and online space.
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organization's social media and PR presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilize data for marketing campaigns, interrogating the organization's databases and external data
- Identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
- Leveraging and implementing new age marketing channels to improve marketing return (such as digital marketing, data analytics, etc.)
- Implementing digital initiatives and campaigns to strengthen brand recall against market
- comparators based on understanding of customer trends.
- Implementing digital initiatives and campaigns to strengthen brand recall against market comparators based on understanding of customer trends.
- Looking for someone who has worked in largely Retail, Pharma & FMCG and built a differentiated brand.
- Must have had more experience doing BTL and ATL (above the line marketing), and focused on customer education and engagement.
- Any industry but preferably retail service company with 12+ years of Marketing experience in the past, who have handled business strategy role
- Good communication skills.
- High energy, positivity, witty, humor quality
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Posted By
Posted in
Sales & Marketing
Job Code
931006