Head - Marketing - Restaurant Chain

Key Responsibilities:

Develop and Implement Marketing Strategies:

- Create and execute innovative and effective marketing strategies to promote the restaurant chain and enhance its presence in the market.

- Utilize a 360-degree approach to marketing, including digital marketing, social media, traditional advertising, events, and promotions.

Brand Management:

- Develop and maintain a strong and consistent brand image for China Gate Restaurant Pvt Ltd.

- Monitor brand performance and ensure brand guidelines are adhered to across all marketing activities.

Digital Marketing:

- Oversee the digital marketing initiatives, including website management, SEO, SEM, email marketing, and social media platforms.

- Analyze digital marketing data and metrics to track the effectiveness of online campaigns and make data-driven decisions.

Social Media Management:

- Develop engaging and creative content for social media platforms to drive customer engagement and increase followership.

- Monitor social media channels, respond to comments, and manage online reputation effectively.

Advertising and Promotions:

- Plan and execute advertising campaigns across various mediums, ensuring maximum reach and impact.

- Develop and manage promotional activities, loyalty programs, and partnerships to attract and retain customers.

Market Research and Analysis:

- Conduct market research to identify trends, customer preferences, and competitor activities.

- Analyze market data to make informed decisions and adjust marketing strategies accordingly.

Team Management:

- Lead and mentor a team of marketing professionals, providing guidance and support to achieve marketing objectives.

- Foster a collaborative and creative work environment to encourage innovative marketing ideas.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.

- Proven experience in marketing management, preferably in the restaurant or hospitality industry.

- Strong understanding of digital marketing, social media platforms, and online advertising techniques.

- Excellent communication, leadership, and interpersonal skills.

- Creative mindset with the ability to think outside the box and develop unique marketing campaigns.

- Analytical skills to interpret data and trends and make data-driven marketing decisions.

- Ability to work effectively under pressure and meet tight deadlines.

- Proficiency in marketing software and tools.