Head - Marketing - Polymer/Chemicals

Head of Marketing - Polymer

The incumbent must be Full time BE/ B.Tech Polymer / Chemical OR M.Tech Polymer / Chemical with rich experience of minimum 15 to 20 years in non rubber marketing field from reputed organisation.

Location - Kolkata OR Mumbai

KRA :

- Handle the entire sales process from start to end i.e. initial point of contact (lead generation) then interpreting the proposals, presentations, contract negotiations and finally executing all the deliverables

- Studying the market in depth for current and future market trends; analysing competition for strength & weaknesses and bringing to the table business opportunity for the organisation

- Key Account Management, Competition mapping,

- Execute successfully against account plan giving early warning to any threats to deliver it Understand market segmentation and unique value proposition of products to extract optimal value for our offerings

- Collaborate with R&D and BD Team to identify and grow opportunities within segment Developing the region for maximising the sales revenue and meeting the corporate objectives

- Clearly understand market dynamics, new market needs and market shifts while being fully aware of new products and competitors

- Identify availability, value, and cost of internal capabilities that add to the solution offering beyond just the product line alone

- Review business plan biannually/annually as a part of ideation process & provide progress update versus KPI Assurance for recovery of market outstanding

- Determining distribution channels, agents, re-seller and developing strategy relationship for long-term growth, managing sales accounts (sales & variable margin) within a country, multi country or region for team achievement

- Working on budget planning, key contact for specific business Lines and implementation of strategies

- Assisting sales team, customers for product enhancement and troubleshooting Administering Marketing and Advertising Building right organization structure with right quality of resources to support defined business strategy Administering overall marketing activities, building strong teams, developing strong value & objective driven work systems & environment through close, cooperative & cohesive work approach internally with team

- Evaluating and reviewing company's integrated operations, business practices, updating, streamlining opportunities, and eliminating non-value added activities

- Administering the entire gamut of business planning and driving strategic initiatives; formulating corporate goals, short & long-term budgets, developing business plans for accomplishment of target & goal of organization