Head - Marketing - Pharma

- Opportunity to work with leading global pharma company

- Lead the marketing for innovator pharma molecules

About Our Client :

- Leading global pharma company with presence across the globe

Building Brands / Therapy :

- Create impactful communication and campaign to build brands and therapies in the Division

- Improve Specialty Coverage and Therapy Focus

- Analyze market conditions and forecast sales and market share.

- Implement Innovative and Creative Business Solutions to grow market/prescription base.

- Align division goals to organizational goals as measured by broad plans.

- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

- Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)

- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

- Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio

- Undertake fieldwork to establish a strong connect with KOLs

- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

People and Performance Management :

- Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

- Foster performance driven culture in marketing team.

- Liaise with training and HR on succession planning for team's upward movement Recommend appropriate rewards and recognition to retain talents

- Coach, guide and develop the brand managers / group brand managers in his / her team

- Collaboration with Sales team for effective and result oriented execution

Corporate Governance :

- Key driver and custodian of organization values - Pioneering, Achieving, Caring and Enduring

- Enduring values - facilitating communication of the same to all personnel across the country.

- Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.

JOB REQUIREMENTS :

- MBA/PGDM from top B-School + Graduate in Science / Pharmacy

- Minimum 10-12 years in marketing and prior experience in Sales

- Excellent Communication Skills

- Functional & Technical Knowledge on therapy areas owned and other therapies in the division

- Demonstrates creativity, innovation and drive for results.

- Ability to influence, lead and work with cross functional teams

- Analytical skills and good Financial Acumen

- Strategic thinking, Problem solving and decision making skills

- Planning and organizing skills for short term and long term.

- Time management and multi-tasking skills