Head - Marketing - Pharma

JOB DESCRIPTION:

- Portfolio growth and market share

- Deliver Portfolio Plan Sales and Plan Margin

- Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)

- Portfolio / Disease Area insights

- Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area 

- Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas

- Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies

- Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats

- Driving Portfolio / Disease Area leadership

- Annually create a Portfolio plan for the Portfolio / Disease Area

- Identify and ideate new product opportunities for the Portfolio / Disease Area

- Identify and ideate on product innovations (e.g. LCM, packaging) for existing products

- Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth

- Arbitrage between Therapies

- Owner / manager of the marketing spend across therapies within the Portfolio / Disease Area

- Evaluate marketing RoI across different therapies and adjust strategy accordingly

- Decide on pricing strategy for the Portfolio / Disease Area

JOB SPECIFICATIONS:

Skill, Education, Experience

Education:

- Graduate in Science / Pharmacy

- MBA/PGDBA in Sales and Marketing from a top B school

Experience:

- Brand management experience of at least 10 years (preferably in MNC)

- At-least 5 years of Pharma experience as Brand Manager/ Sr. Brand Manager

- Additional exposure of sales preferred

- Exposure to managing Key Accounts / dealing with Key Opinion Leaders

- Experience in managing new launches

Skills:

- Excellent Communication & collaborative Skills

- Strategic thinking, problem-solving and decision-making skills

- Ability to influence, lead and work with cross functional teams

- Coaching skills to influence, develop & inspire his team

- Analytical skills and good financial acumen

- Planning and organizing skills for short term and long term

- Time management and multi-tasking skills

- Functional & Technical Knowledge on Portfolio / Disease Area owned

- Demonstrates creativity, innovation and drive for results