Head - Marketing - Pharma

Responsible for the evolution of marketing strategies along with communication development

Empowering the team to build robust marketing programs to engage the HCPs and patients/ consumers

Empower the team to drive the execution of these programs through the Cross functional expertise by measuring and tracking of these initiatives

Drive direct to consumer/ patient programs

Consistent generation of insights from HCP/ Consumers to facilitate development of an engaging brand strategies

Build relationships with KOLs in identified therapeutic areas, and utilize relationships for shaping market initiatives, and for driving sales

Support and drive sales - work in close partnership with sales leadership to ensure smooth implementation and execution of marketing programs

Desired Experience:

Experience of working in both ethical and consumer marketing

An added experience of managing OTC brands/ category will be added advantage

Should have experience of leading a team (more than 2)

Successful record of establishing new categories / concepts /needs among physicians or end users

Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force

Possess skills like Strategic Thinking, Analytical skills and Communication (oral, written, presentation)

Should be excellent in interpersonal, influencing and negotiation skills

Should be creative and have innovative problem solving abilities