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13/09 Sagar Shinde
Team Leader - Sourcing at ACH Management Consultant Pvt Ltd

Views:6504 Applications:951 Rec. Actions:Recruiter Actions:158

Head - Marketing - Personal Care/Skin Care & Hair Care (12-18 yrs)

Any Location Job Code: 847985

Head - Marketing - Personal Care/ Skin Care/ Hair Care

- This role will contribute to driving and shaping the short and long term brand and innovation strategy. This will include developing and implementing positioning strategy, communications strategy and innovation - filling the innovation pipeline by driving ideation, conceptualization and activation in market of approved innovation.

- Assumes responsibility for a Category for monitoring all marketing and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of Brand Category to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of Brand Category Portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

- Drives the formulation of marketing strategy of Brand Category encompassing all brands.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy for Brand Category

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Develops market entry strategy for previously untapped geographies based on market intelligence.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- To be considered for this position you will be currently from a Reputed hardcore FMCG company with Min 10-15 Years of Experience, current working in a Brand/Marketing Management position within an Hardcore FMCG or branded consumer product environment.

Candidate Profile :

- Candidate should have headed marketing in Personal Care / Skin Care / Hair Care, any of this categories.

- Looking for professionals MBA / PGDM from 2001- 2007 batch with relevant experience in FMCG into at leadership roles. Location for this role would be based in India.

- Looking for Professionals passed out from Premier B Schools & having desired experience. CTC would not be a constraint for right fit.

- Candidate should be open to relocate.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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