Head - Marketing - Personal Care Domain - FMCG

Our client is a leading chain of personal care products & services headquartered in Mumbai. With store strength of 70+ spread across major metro cities, they have high growth plans of reaching 100+ by the end of this year and 300+ in the next 5 years.

Job Responsibilities:

- Developing the marketing strategy for the company in line with company objectives across all business segments.

- Responsible for managing marketing budget and monitor ROI on the promotional spends.

- Develop multimedia marketing plans that deliver marketing and campaign objectives through an integrated planning approach covering traditional media, digital and activation.

- Drive consumer engagement, brand building and business gains through effective use of planning tools and analytics.

- Partner with sales team and devise sales promotion programs for across business.

Prefer candidate:

- Relevant experience of 11-15 years with proven expertise in brand communication impacting sales and brand image.

- Ability to manage multiple campaigns- strategic and tactical with a lean team.