Head - Marketing - OTT/Gaming Industry

Responsibilities:

- Identify opportunities and campaigns to increase website traffic, revenue, sales, and retention

- Gather and understand feedback from customers and channel them to product and design teams

- Build KPI for weekly reporting to show impacts from the marketing department

- Lead product launches with creative campaigns across channels

- Understand current SEO/PR/SEM/Affiliate channels and then improve on metrics and impacts

- Set the budget every quarter for marketing spend with VP of Finance and Admin

- Oversee social media as an entirety

- Develop employee programs to motivate and grow employees over a period of time

- Monitor market intelligence and keep track of competitor movement and market situation.

Qualifications:

- Must have experience working in a famous/funded startup

- Relevant experience as Head of Marketing or VP Marketing, in B2C or OTT or gaming industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritise goals

- Analytical mind