Head - Marketing - Online Property Portal - IIM/ISB/IIT

Job description :

Position : Marketing Head

Reporting : CEO

Experience : 10+ Years

Location : Noida

Purpose Of The Position :

Being the custodian of the brand. Hands on responsibility of building the brand with all communication channels and deliver communication excellence for the brand along with agency partners.

Responsibilities & Duties :

- Ideate and execute the complete annual brand plan & communication strategy with supporting budgets, innovative ideas, brand messaging for multiple media.

- Hands-on experience in media buying in TV, OOH, Radio and understanding of the media tools.

- Undertake key consumer & market research with agencies

- Providing integrated marketing ideas and campaign themes for the PR and Social media team that drives audience interest and maximizes brand awareness and engagement

- Be responsible for results against brand plan and drive brand understanding and support throughout the organization

- Developing a close relationship including appointment, coordination, negotiations and management of vendors/ partners for multiple marketing tasks.

- Design & Implement ATL/BTL Campaigns as per business need

- Liaison with creative/Media agencies on a continuous basis for deliveries of the campaign.

- Handle day to day marketing execution.

Professional Attributes :

- MBA in Sales / Marketing from premium campuses in India or abroad.

- 10+years experience with minimum 6+ years in brand management

- Must demonstrate outstanding marketing communication and media skills.

- Should possess thorough knowledge of all brand management processes and media buying and planning tools.

Personal Attributes :

- Track record of delivery, goal oriented along with ability to sets clear priorities and meets deadlines.

- Positive, initiative driven, motivating and a natural leader.

- Result oriented, entrepreneurial and self-motivated.

- Ambitious and flexible

- Excellent communication and presentation skills, resilient and able to perform under pressure