Head - Marketing - Online + Offline - FMCG

Responsibilities

Marketing leadership role and act at the forefront to carve out a highly ambitious growth path.

Establish the first choice amongst consumers for any kind of commute need

Devise growth-hacking techniques & innovative ways to attract & retain customers to enable non-linear growth

Achieve booking and demand targets across all cities and channel bringing down the cost of customer acquisition

Spearhead all offline and online marketing activities in existing as well as new cities

Responsible for pricing strategy and promotional campaign for all products nationally

Marketing budget planning as per business targets and drive ROI by keeping a strict control on cost of new customer acquisition and retaining existing customers

Drive repeat/loyalty programs to create best possible customer engagement and increase rides/repeat customer

Successfully led a big marketing team and worked closely to keep them highly motivated in a start-up environment where steep targets had to be met with limited resources and unplanned environment ambiguities coming along