Head - Marketing - Online & Offline - BFS/FMCG

Head of Marketing (Online + Offline)

Role Requirements :

- Experience in online and offline Marketing

- Creating a marketing strategy and plan

- Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness

- Building brand awareness and generating innovative ideas to promote the brand/product

- Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)

- Building a high performing marketing team and ensuring effective coordination with other teams

- Managing and reviewing the marketing budget

- Keeping updated on market trends & competitor strategies.

Key Requirements :

- 8-10 years of work experience in the field of Marketing

- MBA/PGDM from a reputed University

- Have good knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.

- Excellent written & verbal communication skills