Head - Marketing - Online Currency Exchange/Forex Startup

Candidate preference -

Must be from a consumer internet (B2C) company. Preferably a well known startup. Should have a proven track record of improving customer acquisition, increasing customer retention rates, creating solid content strategy and excellent creatives. Should be an excellent growth hacker who has shown substantial growth in the past with limited budgets (sub 10 crores per annum)

Job responsibilities - 

- Formulate and execute the marketing strategy for the company across all channels

- Track, report and optimise key business metrics across different channels using a variety of tools

- Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business

- Segment the customer base and develop marketing strategies to engage with customers in different segments creatively

- Identify opportunities for leveraging the customer base to offer new products

- Manage the marketing budget in a cost-effective manner

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

- Optimise all paid campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

- Understand our target audience perfectly and translate that knowledge to create the perfect targeting and messaging across all digital channels

- Manage all direct marketing efforts - Come up with mailer/SMS/push notification campaigns and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates

- Devise complete social media strategy to drive actionable results from social media campaigns

- Devise the entire content strategy to drive more drive more traffic and business - Work closely with the content writers. Proof read content pieces to ensure quality standards

- Discover and manage relationships with influencers and other corporate alliance partners to generate more leads and increase brand visibilty

- Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business

- Collect data/feedback from marketing campaigns and tailor strategies accordingly for maximum effectiveness

- Work with the design team to make attractive and engaging creatives to supplement marketing campaigns

- Take the lead in determining the right pricing/discounting level to maximize value

- Conduct user research via focus groups, one-on-one interactions and surveys to understand customer behaviour to help shape marketing campaigns and provide inputs to product team

- Create proper attribution models to optimise marketing spends across campaigns

- Deep dive into user analytics and other data to understand customer behaviour and drive product/ campaign optimisations and perform conversion rate optimisations wherever possible