Head - Marketing - NBFC

About the company: Our client is non-deposit taking NBFC registered with RBI. It extensively uses technology and data-science to make lending quick, simple and hassle-free. Kits major products are Education Loan / Personal Loan / Home Loans / SME Business Loans.

About the role: Head - Marketing

Job Description :

Marketing campaigns :

1. Responsible for communication across the ATL and BTL activities.

2. Partner with product, sales and other teams on - go to market- strategy and develop associated marketing collaterals for new and existing products.

3. Design and implement media campaigns for the brand and products. Work on a multi-media mix that ensures maximum reach and optimum frequency.

4. Media planning/ buying, conceptualizing and executing communication on various digital platforms.

5. Ability to interact with various stakeholders to design different modes of communication including blogs and customer reviews

Digital marketing expertise :

1. Develop & design a road map for overall Digital Marketing including the plan for resource requirement of people & financial budgets

2. Develop and manage all online marketing channels.

3. Utilizing a range of techniques including paid search - SEO, SEM, Email Marketing and SMO

4. Understanding of Mobile App marketing and monetization would be added benefit

5. Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.

6. Get high quality backlinks using ethical SEO techniques

7. Regular monitoring of website ranking performance

8. Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.

9. Responsibility for daily social media activity and creating a positive buzz about the company.

10. Leverage Social Media Platforms for reaching out to various customer segments and conceiving customer communication plan to increase followership.

Desired Candidate profile :

- Ideal candidate will be Masters in Business Management, with 8+ years in a FMCG / Consumer Industry