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28/06 Akshay Dangle
Recruitment Executive at Green Rootz

Views:515 Applications:167 Rec. Actions:Recruiter Actions:65

Head - Marketing - Movies/Media - IIM/ISB/FMS/MDI (12-14 yrs)

Mumbai Job Code: 943579

Job Description :

- Develop a deep understanding of consumers, taste clusters and trends. Partner with data sciences on using data to develop consumer profiles & audience insights based on internal & external data.

- Collaborate with the content team on developing / acquiring new content in line with the consumer understanding

- Lead marketing of Movies/Acquired Content

- Develop the content amplification and activation strategy and create the marketing strategy for each Theatrical Movie/Acquired Movie keeping in mind targets for acquiring new subscriptions, and engaging & retaining of existing subscribers

- Execute the marketing plan by working with internal colleagues (Creative, CLM, PR, Social, Performance, Platform & BD teams) and external agencies (Media, Activation and Social)

- Plan and execute on the ongoing analysis of the shows, key business drivers, trends and performance indicators.

- Lead the management of creative, media and activation agency partners to ensure scale able and integrated marketing campaigns

Education and experience :

- MBA from a Tier 1 premier institution

- 12-14 years of experience in marketing in OTTs, Media, Marquee Movies production houses etc

- Exposure to marketing outcome as quantified business objectives

- Experience in using 360-degree marketing across multiple medias

- Exposure to multi-crore marketing budget across TV + Radio + Outdoor + Activation

- Understanding of marketing in a digital environment

- Strong background in consumer insights and campaign planning and execution

- Very strong analytical and problem-solving mindset

- Experience in leading teams and people management required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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