Head - Marketing - Medical Devices

Head - Marketing - Intervention Cardiology - Medical Devices

Core Job Responsibilities

The primary responsibility is to support the division in achieving its goals and objectives by:

- Conceptualize and Lead execution of marketing plans for portfolio(s) as per franchise goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success.

- Planning and implementing Product launches and Product life cycle management. Monitoring sales performance and effectiveness of marketing programs against goals set.

- Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.

- Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional/global team & highlight possible modifications to the regional/ franchise marketing plans

- Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication to drive differentiation.

- Track brand/ market performance of product(s), root cause analysis and action plan development in collaboration with sales function (including travel, campaigns, promotion activities etc.)

- Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; Ensure product messaging and placements in symposiums and main customer events/conferences.

- Conducting investigative research to assess brand image, market share and growth opportunities.

- Providing effective support to sales team, including product & clinical messaging training.

- Enable and contribute towards a cohesive Marketing function by:

- Transmitting the Organization's values, vision and direction

- Providing Functional direction and adequate resources, removing barriers and helping develop people's skills; articulating expectations and drive performance to fuel business growth

- People development and Coaching: Developing the Product Managers

- Ensure compliance of A&P and FOC process as per auditable guidelines and processes.