Responsibilities may include the following and other duties may be assigned:
- Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
- Directs the development of company market requirements
- Leads and coordinates product planning, product launches, product management, market development and market research activities.
- Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
- Decisions impact projects or operations, affect the deadlines, resources, and funds, and the achievement of organizational objectives.
- Innovation and Complexity: Develops new objectives, new operating policies, products, processes and standards in support of the job function strategy.
- Communication and Influence: Communicates with internal and external customers and vendors concerning ongoing operations, programs or processes.
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