Head - Marketing - Media

1. Drive inorganic acquisition of audiences to meet strategic objectives across our digital portfolio of content.

2. Design, Set-up & execute/manage audience acquisition campaigns across display network platforms

4. Work with & manage agencies, affiliates/partners to achieve tactical objectives for each campaign as a subset of the overall audience strategy.

5. To work with the internal teams to identify opportunities and develop corresponding marketing strategies and annual marketing plans for the brand and its properties.

6. Build a partnerships and alliances portfolio - Brand Visibility - Customer Loyalty

7. To understand the business environment, track and monitor the competition on an ongoing basis

8. Being Digitally/ Content driven - understanding the new media landscape

9. Working closely with cross functional teams like business and editorial to ensure key goals are achieved

10. Have prior experience of managing and handling events

11. To lead/ support and execute the conceptualization, organization and execution of brand and advertiser-funded programs. Develop a 100% sensitivity towards client-based solutions in terms of presales support.

12. Interpret briefs shared by the Client/ Sales Team to understand the Brand Positioning, Key Marketing Challenge, Brand/Initiative Objective and resources available (duration of activity, budgets available, other supports available etc.)

13. Develop and present brand solution proposals and presentations to clients for solutions as part of our IPs and other content launches

Requirements:

- Experience of 10+ years in Marketing/Digital Marketing in media industry.

- Should have experience in Digital branding, Social media handling, Content creation and ideation, Brand solutions.

- Should have a strong creative bend of mind, with good ideation skills.

- Should be able to create and build marketing strategies for the brand.

- Digital Experience is a must