Head - Marketing - Manufacturing Firm

Head Of Marketing- Manufacturing

Our client is India's leading furniture manufacturing Co and is based out of Mumbai.

We have an opportunity for the role of Head of Marketing who can manage 20+ direct reports and will be reporting to CEO.

Qualification: MBA-Full time (Mandatory)

JD as follows:

1. Responsible for designing Marketing Strategies for Multiple Brands and Multiple Channels.

2. Design and execute marketing campaigns to change the brand identity of and establish the brand as an aspirational Interior Solution Brand.

3. Responsible for marketing budget and expenditures at Furniture - Group Level.

4. Formulate, direct & coordinate marketing activities along with advertising agencies

5. Handle appropriate media selection for advertising new product launch campaigns.

6. Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

7. Focus on multiple channels - GT/Retail/B2B/Ecommerce for marketing including new media/ social media etc.

8. Drive the e-commerce business for the mentioned brands through digital/social media initiatives.

9. Designing pricing strategy.