Head - Marketing - Manufacturing

Position: Head - Marketing (Leading MNC Manufacturing Co)

Role:

- To lead the marketing function for creating brand affinity for the Company in the market and gain market share through marketing campaigns and other means

- Grow the market for the Company's products in the B2B & B2C segment by creating a premium position in the market for the products and the Corporate brand

- Responsible for market research & product development along with continuous process improvement.

- Excellent category and customer understanding in the market across all customer groups

- Overseeing both digital and non-digital communication channels to create awareness for the brand

- Responsible for new product / solutions development by identifying market potential, ensuring product development and product evaluation in market. Create a business plan to test launch and finalize on the business plan for solutions launch.

- Will be responsible for customer marketing, product management and category creation of new categories

- Will be the custodian of the brand and create ATL communication both TVC and digital platforms thereby enhancing the brand image of the company

- Responsible for competition analysis & benchmarking in similar and substitute markets. Tracking performance and volume generation of competitor's products.

- Will head a team of 15-20 members, including Product Managers, Branding/ Customer Marketing & Digital Marketing professionals

Requirements:

- Educational Qualifications: MBA from a good institute

- 14-20 yrs of experience in Marketing, from Industries like Consumer Durables/Building Materials/ Automotive/ Paints/ Lighting/ Consumer Goods etc.

- Should have good experience in Brand Management, Brand Communications, Product Management, Digital Marketing and Consumer Marketing

- Should have good experience in Category Creation

- Strong exposure to Digital Marketing and Consumer Marketing is required, besides Brand Management

- Should have shown consistent results over the course of his/her career

- Should be good at Relationship Building and working along with other stakeholders

- Should have a passion for Marketing

- Should have good oral and written communication skills

- Should be a keen observer of marketing trends amongst competition and should be able to spot trends and opportunities early

- Should have very high learning ability, if from another Industry

- Work history should exhibit job stability

Location: Mumbai

This position is for a Client of Vertex which is a Leading MNC Manufacturing Company