Head - Marketing - Knitwear

Job Description

Company Name : Confidential

Designation Head : Marketing

Location : Kolkata (head Office)

About The Company :

Company is the No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. The company was incorporated in the year 1985. Starting as a dream in the far-sighted mindscape of three men of vision and enterprise, Company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers, with a turnover of Rs 1100 crores.

The company is ISO 9001:2008 certified. The company is the largest selling brand in Indian organized hosiery market more than 10 successful brands and 100 registered trademarks.

Manufacturing Facilities :

Company own three state-of-the-art manufacturing facilities at Delhi, Tirupur and Domjur with an overall capacity to produce 700000 pieces a day.

ROLE :

Primary (KRAs) Job Description of Head : Marketing Position

Designation: Head : Marketing

Reporting Manager : CEO and MD

Job Location : Corporate Office, Kolkata

Experience : 15-20 Years with leading FMCG/Apparel/Hosiery brand

Job Description :

The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following :

Strategic Planning :

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

Category & Brand Management :

- Category wise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

Innovations & Product Development :

- Market Research/Dip Stick study/FGDs to identify segments

- Product/Brand Innovation to create excitement among TGs

- New Product launches

Product -Pricing/Promotions/Communication Plan/GTM Plan :

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the sub functions of marketing and alignment of Sales function

Revenue & Budgets :

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends within respective budget.

Public Relations :

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

Consumer Survey and Customer Satisfaction Survey- Activities related to consumer survey and Customer Satisfaction Survey

Reporting Relationships :

Functional CEO/ Managing Director And Chairman