Head - Marketing - Jewellery Business

Our client is a upcoming D2C brand in Jewelry business.

Responsibilities:

- Develop and implement a data-driven marketing strategy aligned with the company's overall business objectives.

- Conduct market research to understand target audiences, competitor analysis, and identify new market opportunities.

- Develop and manage the marketing budget, allocating resources effectively across various marketing channels.

- Oversee the development and execution of marketing campaigns across multiple channels, including digital marketing, social media marketing, content marketing, public relations, and traditional advertising.

- Manage and develop relationships with marketing agencies and vendors.

- Analyze marketing campaign performance using data and metrics to measure success and identify areas for improvement.

- Stay up-to-date on the latest marketing trends and technologies and implement them into marketing strategies.

- Develop and maintain a strong brand identity and messaging across all marketing materials and channels.

- Collaborate with other departments, such as sales, product development, and customer service, to ensure alignment and achieve marketing goals.

- Prepare and present marketing reports to senior management.

Qualification:

- Bachelor's degree in Marketing, Business Administration, or a related field MBA, PGDM in Marketing.

- Minimum 5-7 years of experience in a marketing leadership role.

- Proven track record of developing and implementing successful marketing campaigns that drive business growth.

- Strong understanding of marketing principles, including branding, market research, digital marketing, and analytics.

- Excellent leadership, communication, and interpersonal skills.

- Ability to manage multiple priorities and deadlines effectively.

- Data-driven and analytical with a strong understanding of marketing metrics and ROI.

- Experience working in a fast-paced and dynamic environment.