Head - Marketing - IT Services/Product

Industry - IT-Software / Software Services

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- Lead the entire marketing function and set up the inbound demand generation engine

- This is a team management role

Client Details :

Our client is one of the most established organisation in the IT services and product domain that helps the clients in improving their profitability, customer service and operational efficiency. They are the global leaders in this segment and have been working with Fortune 500 clients across the globe.

Description :

- Drive revenue growth through marketing channels
- Work with Inside sales team to deliver consistent business growth
- Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
- Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
- Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine
- Plan and deliver successful webinars every quarter
- Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies
- Create customer presentations and contribute in building key proposals Build Community/s
- Branding / Messaging: Define and refine messaging for the ICP
- Generate value through Event marketing
- Would be expected to lead all communication effort including internal communication, public relations and analyst relations. Skills:- Revenue growth, B2B Marketing and Digital Marketing

Profile :

- 10-15 years of experience leading end - end marketing function or a heavy experience in demand gen marketing

- Team management experience / a strong IC is preferred

- Experience handling marketing function for global geography
- Candidates with experience in setting up and scaling the marketing function is preferred

- Experience in SaaS or Product organisations is a must

Job Offer :

- Industry leading compensation
- Work directly with the CEO

- Be a part of the senior leadership for one of the most established organisations

To apply online please click the 'Apply' button below.
For a confidential discussion about this role please contact Ansu Joseph on +91 80 6826 6825.

Contact - Ansu Joseph - +91 80 6826 6825

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