Head - Marketing - IT - IIM/MDI/ISB/FMS

If you are an expert in understanding business needs and go above and beyond to make it work for the business by using your amazing Digital Marketing Skills!! We are looking for you :)

General Accountabilities /Job Responsibilities:

- Develop a core marketing strategy for the business

- Work with Product Heads to tailor core marketing strategy to specific needs and when necessary develop specific marketing strategy.

- Work with Art Director to develop marketing material for marketing campaigns.

- Build and lead a team of campaign managers, media buyers and analysts. Allocate marketing resources to different based on budget.

- Develop marketing execution plans and deliver on acquisition targets within time and within budget.

POSITION REQUIREMENTS

- 6-8 years of marketing experience

At least 3 years of experience with digital marketing for a B2C business

At least 2 years of experience building B2B partnerships to drive new user growth

- Digital Marketing Skills and Experience

Strong skills at management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Hands-on experience is a must.

Strong understanding of how to drive user acquisition on the Google Play Store. Hands on experience with driving user acquisition on the Play Store is a huge plus.

Experience running user acquisition campaigns on Facebook is a significant plus.

What we expect from you :

- Post graduates from top B-schools with 4-8 years of experience in media buying /advertising/marketing /brand management

- Deep understanding & proven experience of effective digital marketing and innovative digital campaigns.

- Plan and execute all web, SEO/SEM, marketing database, email, social media in addition to aligning digital and display advertising campaigns.