Head - Marketing - IT Digital Consulting Firm

About the Employer/Organization;

We are a dynamic digital consulting firm committed to revolutionizing customer experiences and maximizing digital investment returns. -Headquartered in Dallas, TX-, with a robust presence in India through our subsidiary, C-Spire Consulting Services, we boast a comprehensive portfolio of services and solutions. Our holistic engagement model serves as the cornerstone, empowering clients to unlock the full potential of digital technologies and drive sustainable, profitable revenue growth. With a relentless focus on innovation, we navigate the ever-evolving digital landscape to position our clients at the forefront of their industries, ensuring lasting success and competitive advantage.

Roles & Responsibilities:

Digital Strategy and Planning:

- Develop and execute comprehensive digital marketing strategies aligned with overall business goals.

- Conduct market research and competitor analysis to identify opportunities for growth.

Campaign Management:

- Plan, implement, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising.

- Monitor campaign performance, analyze results, and adjust strategies for continuous improvement.

Content Marketing:

- Collaborate with the content team to develop engaging and shareable content for various digital platforms.

- Ensure content aligns with brand guidelines and resonates with target audiences.

SEO and SEM Optimization:

- Lead SEO efforts to improve organic search rankings and drive targeted traffic.

- Manage and optimize paid search campaigns to maximize ROI.

Social Media Management:

Oversee social media strategy, content planning, and community management.

Leverage social media channels to enhance brand awareness and engagement.

Analytics and Reporting:

- Utilize analytics tools to track and report on key performance indicators (KPIs) and campaign effectiveness.

- Provide actionable insights and recommendations based on data analysis.

Budget Management:

- Develop and manage digital marketing budgets effectively.

- Monitor expenses and allocate resources efficiently to achieve optimal results.

Experience and Educational Requirements;-

- To be considered for the position of Marketing Head in our dynamic digital consulting firm, we are seeking a candidate with the following experience and educational qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.

- Specialized certifications in marketing strategy, digital marketing, or relevant areas would be advantageous.

- Demonstrated expertise in customer experience design and a deep understanding of digital technologies.

- Proven academic achievements and a commitment to staying updated on industry trends through continuous learning.

- Strong background in business strategy and innovation, aligning with our organizational goals.

- Relevant coursework or experience in marketing analytics, brand management, and market research is desirable.