Head - Marketing - Internet/Online - IIM/ISB/MDI/FMS

OLX People is now Hiring for Head Of Marketing

Key Responsibilities: 

- Drive consumer insights, competitive analysis, product positioning, etc.

- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue

- Determine and manage annual marketing budget required to meet or exceed customer growth goals, traffic, and demand goals and develop a business case to support the annual investments

- Design, set goals, implement, measure and report performance of all marketing campaigns

- Lead all consumer and corporate communication - content, channel, timelines, etc.

- Lead alignment of creatives across all marketing channels: digital, activation/events, PR, trade, etc. Communicate and drive integration with the Sales team

- Manage the online and offline marketing teams

Online:

- Plan the overall digital marketing strategy, along with the digital marketing lead

- Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget

- Enhance the digital presence of the brand - social media, other digital platforms

- Lead the improvement in usability, design, and content of the company website Plan and control the digital marketing budget

- Track and report the effectiveness of all digital activity

Offline: 

- Spearhead Offline marketing and business alliances - Plan & manage specific campaigns

- Plan the overall trade marketing strategy, along with the trade marketing lead

- Design & Implement ATL & BTL activities - Radio, TV, OOH, Hoardings, Newspaper etc., Conference / Apartment / Mall / Office Activations.

- Track and report the effectiveness of all offline activity

Success Indicators:

- Revenue generated

- Number of Partner accounts activated

- Growth in user registrations - along with website traffic, leads generated, etc.

- ROI of marketing campaigns/events

- Building & retaining a best in the class marketing team

Skills & Qualifications:

- Years of experience: 10-12 years of relevant work experience, of which 5-7 Yrs of people management experience

- Qualification: MBA from Tier 1 institute preferred

- Thorough knowledge of marketing principles, brand, product and service management

- The candidate will have interacted with a variety of tools including online, direct marketing and brand building. The use of data to support most strategic investments and decisions will go a long way in this regard.

- The ideal candidate should have successfully built memorable brand/s from scratch with (the right resources) a modest budget.

- Should have experience in digital marketing, with demonstrated success in building a brand without the use of large budgets.

- Should have had experience in leading a team

- Must be a hands-on individual, and must be comfortable working in a fast-paced - organization with a flat structure

- Outstanding communication, Strong interpersonal and collaboration skills