Head - Marketing - Internet/Online - IIM/FMS/TISS/SP Jain/MDI/IIFT

Please note : Candidates from Tier 1 college are only eligible to apply for this position.

- Brand building of the product is the core function of the product marketing team. As Head of the team, you will support brand building, product positioning and creative marketing.

What You'll do :

- Develop overall product narrative and marketing strategy and plan to achieve product goals.

- Drive the Marketing Team to achieve desired goals

- Influence product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed

- Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors

- Conduct user, market, and competitive research to better understand client for Business customers and apply key learning to new initiatives

- Develop the value proposition of client and articulate its value in all customer-facing products

- Work with Product to optimize the on boarding flows of our scaled sign up flow to drive early engagement and activity

- Develop and optimize compelling product education campaigns that drive engagement and activity around our top use cases

What we are looking for :

- Passionate about marketing in internet domain

- Must be from a Premier College

- 8 - 12 years of Product Marketing Experience

- Exceptional communication skills

- Cross-functional leadership: demonstrated ability to work closely with partnerships, product, design, and sales teams

- Must have a positive attitude and can't be afraid to roll-up their sleeves and get things done

- Can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams

- Must have experience working with TVC

What is in Store :

- An opportunity to work on an exciting product

- An open set-up where you can try new things

- Market-premium salary plus lucrative stock options

- Flexible working hours and supportive team

- Generous perks and benefits