Head - Marketing - Internet/Online

Head Marketing

- Develop and implement a cohesive marketing plan to increase acquisition and retention

- Set immediate and long-term goals for internal teams

- Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.

- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage and spend.

- Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention

Proven experience in a senior role leading both mainly in Retention and flavor of Acquisition, as well as designing and implementing successful marketing campaigns

- Expertise in CRM / CLM strategies

- Advanced knowledge of SEO, marketing analytics and SEM