Head - Marketing - Internet/Online

Salary offered: 10 - 12 LPA

Duties of the Head of Marketing

- All aspects of daily management for the Marketing Department.

- Has to be very aggressive.

- Carrying out competitor analysis to ensure the company's marketing strategy is competing effectively.

- Reporting on all marketing activities to the Directors.

- Working closely with other heads of departments on company projects.

- Completing various marketing projects at the request of senior directors.

- Making sure that brand guidelines are adhered to in all marketing activities across the company.

- Representing the company at industry events and conferences.

- Getting tie ups with different brands and companies.

- Getting tie ups with educational institutions.

- Managing all marketing for the company and activities within the marketing department.

- Developing the marketing strategy for the company in line with company objectives.

- Co-ordinating marketing campaigns with sales activities.

- Overseeing the company's marketing budget.

- Creation and publication of all marketing material in line with marketing plans.

- Planning and implementing promotional campaigns.

- Manage and improve lead generation campaigns, measuring results.

- Overall responsibility for brand management and corporate identity

- Preparing online and print marketing campaigns.

- Monitor and report on the effectiveness of marketing communications.

- Creating a wide range of different marketing materials.

- Working closely with design agencies and assisting with new product launches.

- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

- Analysing potential strategic partner relationships for company marketing.