Head - Marketing/International Marketing - FMCG

Head Marketing-International Marketing- for a Very large FMCG Company

Position : Head Marketing

Department : International Marketing

Location : Kolkata

Reports to : CEO-IMD

Reported by : Brand Managers

Role Objective & Responsibilities :

- Develop the overall marketing & brand management strategy.

- Drives Client's brand portfolio decision & brand mix development including brand definition & proposition, advertising, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Innovation/renovation for all international geographies.

- Brand Vision/ Architecture and 12Q plan development & execution.

- Supervises/ directs all marketing & and branding activities for all brands for Emami across all geographical clusters.

- Takes joint responsibility for P&L.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

- Supervises, coaches and develops team of Brand Managers.

- Ensures that the marketing team is adequately trained in both functional and behavioral aspects.

Key Internal Interfaces Key External Interfaces :

- CEO/ Director of IMD

- Brand Leaders in domestic business

- R&D

- Head Geographical Clusters:

- Finance

- Operations & Supply Chain

- Market Research Agencies, Advertising & Creative Media

- Marketing & Brand Consultants

Desired Skills :

Functional Behavioral :

- Marketing Strategy

- Advertising development experience

- Brand and mix development.

- Consumer Behaviors

- Digital

- Media

- Exposure to a global / international job

- Creativity

- Analytical ability

- Leadership

- Planning & organizing

- Communication

- Team Player