Head - Marketing - Industrial Product/Heavy Machinery

Continuously work on exploring business objectives, to gather Insights on Consumer / Trade / Influencer via continuous - in touch- programs to assess local needs and enable implementation in organization

- Create and maintain database of existing and potential customers and draft periodic communication materials for them

- Establish brand amongst the right target audience not just in India, but in geographies around the world

- Generate, nurture, develop and qualify leads as part of the key Database Marketing activity to be passed on to sales teams and increase the sales funnel on a continuous basis for various geographies across the globe

- Ensure that all intelligence gathering activities are undertaken using ethical and legal guidelines.

- Participate in all ATL / BTL activities that need to be undertaken by the company to reach out to the right target audience

- Lead generation campaign for the potential customers across various industries in India

- Ensure timely execution of the marketing and communication strategies and plans/ programs

- This role is a Budget owner role hence the candidate will be responsible to negotiate with and manage stakeholders/ suppliers to ensure that marketing programs are executed within budget and to expectations

- Identify digital/ social media partners, Create scope of work and to manage and oversee the execution of these activities

- Content generation for newsletters, sales & marketing collateral, social media postings etc.

- Participate & Ideate for trade shows, seminars etc.

- Focus on - hindsight, insight, foresight - for market, competition, consumer, influencer and trade.