Head - Marketing - India/APAC & Australia Region

Overall goals :

- Scale India Schools to an Annual Run Rate of USD 100 Million by end of FY21

- Executed through Digital Marketing and ATL/BTL Campaigns

Responsibilities :

- Ensure achievement of revenue goals every quarter

- Ensure achievement of cost of acquisition goals every quarter

- Create a measurable preference for the company over competition among Universities

For Performance Marketing :

- Build a supply of smart team members

- Build or deploy tech to optimize automatically

- Build multiple channels for leads - each channel contribution should be under 30%

For Communication :

- Build a supply of smart team members

- Ensure our communication is distinctly global quality

- Ensure our communication measurably reduces CAC

For Brand :

- Build measurable brand preference among Universities

- Build measurable brand preference among high-affluence students

Skills Required :

- Experience running marketing for a USD 100 - 200 Million P&L

- Experience operating in an environment where brand integrity and compliance is to be met 100%

- Experience building and managing multi-channel marketing innovation, boundaryless thinking (involved in marketing, delivery etc.)