Head - Marketing - Hyper/Supermarket Retail

Group is one of Nigeria's leading businesses spanning across the consumption space. While retail forms the core business activity of Group, Group subsidiaries are present in shopping mall, manufacturing, real estates, among many others.

Key Responsibilities:

- Develop and implement a comprehensive marketing strategy that aligns with the company's overall business goals

- Work closely with the supply chain and operations teams to design and create promotional activities from concept, to product selections and offers, and execution on ground for customers

- Analytical capabilities to assess the impact of marketing activities and to make decisions for improvements on basket value, customer retention, sales, customer experience, and overall business growth

- Work with operations to ensure the best possible customer service experience and create an ongoing dialogue for customer interaction and feedback loops for business opportunities

- Create annual marketing and promotional calendars and budgets in line with company goals and for approval and management sign off

- Lead cross-functional teams to execute marketing programs, including on-ground marketing, digital campaigns, events, promotions, and PR initiatives

- Oversee market research and analysis to stay current on market trends, consumer behaviour, and competitors.

- Ability to conduct market surveys for demographic, psychographic, and business analysis

- Manage the marketing budget and ensure all activities are cost-effective

- Collaborate with other departments, such as sales and product development, to ensure that marketing initiatives support their goals and objectives

- Develop and maintain strong relationships with external partners, including media outlets, agencies, and vendors

- Manage the company's social media and digital marketing presence, including website and ecommerce platforms

- Monitor and report on the effectiveness of marketing programs, and continuously improve strategies based on results

- Continuously gather customer feedback and business data for further analytics and tactically decision making

Qualifications:

- Bachelor's/PG degree in Marketing, Business Administration, or a related field

- At least 10 years of marketing experience, with at least 5 years in a leadership role

- Proven track record of creating and executing successful marketing programs

- Strong analytical skills and ability to make data-driven decisions

- Excellent communication and interpersonal skills

- Ability to work well in a fast-paced, dynamic environment

- Knowledge of the retail industry and current marketing trends

- Mandatory to be able to work with excel and big data crunching and analysis

- Project management skills to manage promotion planning and calendars

- Strong ability to meet task deadlines