Head - Marketing - Healthcare Startup - IIM/SP Jain/IIFT/FMS/XIMB/MDI

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Lybrate is India's mobile-first healthcare information, access and delivery platform. By seamlessly connecting users to doctors, we are fixing the fundamental problem of healthcare delivery: the inaccessibility of doctors. With our futuristic thinking being backed by top investors, we are scaling. For our growing team, we're looking for passionate people who want to transform healthcare delivery and touch lives using their talent and creativity

Head Count of the Company - 11-50 Employees

Inception - 2013

Location - New Delhi

Management

Co- Founder & CEO - Sourabh Arora https://in.linkedin.com/in/arorasaurabh

Co-Founder - Rahul Narang https://in.linkedin.com/in/narangrahul

Funding :

Lybrate, Inc., (www.lybrate.com) secured $10.2 million in Series A funding from Tiger Global Management, Ratan Tata, Chairman Emeritus of Tata Sons, and existing investor Nexus Venture Partners.

http://yourstory.com/2015/07/lybrate-funding/

News :

Lybrate Ties Up With IMA to Help Doctors Go Digital.

http://gadgets.ndtv.com/apps/features/chat-with-over-80000-doctors-and-get-a-second-opinion-at-home-with-lybrate-710055http://gadgets.ndtv.com/apps/news/lybrate-ties-up-with-ima-to-help-doctors-go-digital-733493

What You'll Do :

- Develop overall product narrative and marketing strategy and plan to achieve product goals.

- Drive the Marketing Team to achieve desired goals

- Influence product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed

- Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors

- Conduct user, market, and competitive research to better understand Lybrate for Business customers and apply key learnings to new initiatives

- Develop the value proposition of Lybrate and articulate its value in all customer-facing products

- Work with Product to optimize the onboarding flows of our scaled sign up flow to drive early engagement and activity

- Develop and optimize compelling product education campaigns that drive engagement and activity around our top use cases.

What We're Looking For :

- Passionate about marketing in internet domain

- Must be from a Premier College

- 8- 12 years of Product Marketing Experience

- Exceptional communication skills

- Cross-functional leadership: demonstrated ability to work closely with partnerships, product, design, and sales teams

- Must have a positive attitude and can't be afraid to roll-up their sleeves and get things done

- Can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams

- Must have experience working with TVC

What Is In Store :

- An opportunity to work on an exciting product

- An open set-up where you can try new things

- Market-premium salary plus lucrative stock options

- Flexible working hours and supportive team

- Generous perks and benefits