Head - Marketing - Healthcare Startup

Opportunity for Head of Marketing - Healthcare Startup at Bangalore (7-18 yrs)

Opportunity with healthcare start-up which aims to simplify and diagnose an individual's health quotient in an easy, efficient, clinically reliable and cost effective way. To achieve this goal Mithra Will create wellness centers and use technology to deliver their products and services.

Position : Head of Marketing

Location : Bangalore

Exp : 8+ years

Job Description :

- Digital marketing, Branding Management, Corporate Communications, Advertising, Media Planning, Public Relations, Marketing operations, Senior Appointments, Market Research, Strategy & Consulting.

Specific Responsibilities :

- To build and manage marketing function.

- To define strategy, focus areas, work plan and execution of marketing goal.

- To develop channel-specific promotional marketing programs to brand strategy and business goals.

- Responsible for planning budgetary control in Marketing.

- To analytically approach marketing by collecting and analysing data.

- Developing and managing digital marketing strategy, programs & campaign

- Lead Digital SEO, SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Mobile Marketing.

- To review new technologies and keep the company at the forefront of developments in digital marketing.

- To be a brand promoter, an ensuring consistent brand expression with consumer with different culture

- Managing online brand and product campaigns to raise brand awareness.

- To implement & execute marketing and promotional calendar to drive traffic, sales, and engage the target customers.

- To integration marketing, merchandising, product development with other departments as appropriate to accomplish good ideas.

- To manage customer journey by regularly tracking, monitoring customer perception and to improve metrics.

- To establish and manage marketing activities - ATL, BTL, partnerships, PR & community management.

Desired Competencies & Skills :

- 8+ yrs of experience in FMCG, Retail/eCommerce.

- Management experience and a strong leader.

- Ability to translate strategies into execution plans and take them to completion

- Desire and ability to think like a customer

- Strong understanding of technology and Business.

- Ability to connect with people across teams & levels.

- Willing to take risks to grow and to categorize workflow in a rapid pace

- Excellent verbal and written communication with interpersonal skills

Soumyashree SR