Head - Marketing - Healthcare

Key Criterias:

- The candidate must be from Hospital Industry only

- The candidate must have handled at least 1 Hospital (150 Plus bedded facility)

- Corporate Hospital experience preferred

CRITICAL ACCOUNT ABILITIES:

List the critical account abilities that must be achieved in order that the job purpose is fulfilled.

- To formulate and propose various Marketing strategies in accordance to the business plan.

- To plan various activities as per the phase wise Marketing Strategic plans

- To execute the various activities planned as per the phase wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program and Life - Style Management Program Etc

- To carry out Research activity related to marketing plan evolved.

- To explore newer geographical area new markets, for customer target for hospital.

- To explore new product feasibility for business plan.

- To do fieldwork to understand and develop sound marketing plan

- To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof - reading etc

- To maintain all the bills related to the Corporate and follow-up should be carried out for the payment of the outstanding

- To conduct regular follow-up of all the Prospective Corporate clients who have received our information folder

- To plan and schedule a meeting with the representative of present and prospective corporate clients, after acquiring the proper details about the suitability of the time of corporate client, with Unit Head & Senior Vice president

- Monthly detailed report of the activity should be submitted to the management

- Competitor tracking

- Market Intelligence

- Responsible for conducting in-house camps & promotions of health awareness days

- Responsible for brand promotion