Head - Marketing - Healthcare

I] About the Company :

The Company is in the field of POCT, Molecular diagnostics, and IVD, the organization is a global pioneer in the segments that it caters to and has revolutionized the diagnostic industry with its research-based product and technologies. The organization has a significant presence in India with a large share of the market and is looking to ramp up its Molecular Business in India.

II] Key Responsibility :

- Collaborate with business partners to drive Indian market requirements into the current and future IVD divisions product portfolio.

- Will enable marketing excellence by driving efficiency, and process improvements, including IVD Marketing operations related to annual marketing planning, performance management dashboards, internal communication tools, and planning of internal marketing/collaboration meetings.

- Responsible for providing marketing strategies and tactical support to the Organization, contributing to the growth of the business

- Effectively work within team to inspire and influence above authority.

- Effective collaboration and tight coordination with local and global marketing partners

- Responsible for developing and executing a comprehensive portfolio/product strategy that includes product requirements, pricing strategy, and launch logistics to accomplish business objectives

- Develop a deep understanding of customer needs, market trends, technology trends, identification and assessment of significant growth opportunities, and create strategies that deliver profitable market share

II] Must Have :

- Minimum 15 years of experience of working in a similar role or industry

- Knowledge of the functional strategies of IVD and/or Medical devices Industry

- Team management experience

- Prior experience of devising a marketing strategy for new launches/new businesses