Head - Marketing & Growth

Role:

You will be responsible for leading the marketing and growth team. Work closely with the founders and senior leadership to develop, create and build our brand strategy. Be able to constantly innovate and accelerate our engagement strategy with our partners and stakeholders.

We are focused on building a Revenue Based Financing (RBF) marketplace by providing growth capital to loved online consumer brands and D2C brands. We have successfully made 125+ investments brands across sectors like fashion, beauty & personal care, FMCG, ed-tech, F&B, and subscription businesses since August 2020. RBF takes a revenue share as returns instead of equity dilution or fixed EMIs, making it ideal for a post-Covid financing ecosystem. This is flexible and revolutionary, and we are looking for enthusiastic and talented folks to help us democratise access to financing for all companies!

Responsibilities:

- Develop customer segmentation strategies for all of our partners and stakeholders

- Ideate, plan, execute and track RoI for all content, field, and experiential marketing activities

- Spearhead other marketing channels including social/digital/content/influencer and create a cohesive marketing strategy for us.

- Define and drive the progress of critical KPI's including Net Promoter Score and measures of brand awareness

- Create sourcing channels for brands and patrons for us in a cost-efficient way

- Research, analyse and share competitive field activation and experiential marketing insights and activity

- Collaborate with internal cross-functional teams to run select strategic projects