Head - Marketing - Gaming

Function: Marketing - Online Marketing

Marketing

As the Head of Marketing, you will work directly with the VP of Marketing (Growth & Retention) and be responsible for developing and implementing our entire marketing strategy. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful acquisition, retention, and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities:

- Develop and implement a cohesive marketing plan to increase acquisition and retention.

- Set immediate and long-term goals for internal teams.

- Create aggressive monthly and quarterly acquisition and retention plans and lead the team to meet them.

- Lead the Marketing team and elevate its level to a skillful, efficient, industry-leading unit.

- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.

- Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention.

- Prepare regular reports and presentations on marketing metrics.

- Conduct market analysis to identify challenges and opportunities for growth.

- Provide guidance and ideas to organize effective marketing events.

- Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements:

- Demonstrable experience in a senior role leading both acquisition and retention, as well as designing and implementing successful marketing campaigns. Thorough knowledge of SEM, Facebook, and Affiliates management marketing analytics along with the knowledge of remarketing, retention, and CRM tools like CleverTap, Web-engage, etc.

- Lead product marketing, be able to come up with hypotheses to try new features, run experiments, and conclude A/B tests.

- Advanced leadership skills and proven expertise in elevating team members to a high level of performance.

- Advanced Excel skills, and knowledge of SQL and tableau is preferable. Ability to creatively solve business problems through strategic and innovative approaches.

- Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.

- Highly analytical with the ability to collate, analyze, and present data and drive clear insights into decisions that improve KPIs.

- Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.

- Ideally, should have gaming or e-commerce industry experience.