Head - Marketing - Food Business

- Lead the execution of marketing and branding programs from start to finish, leveraging internal support and driving collaboration.

- P&L Management of different categories,

- Long term Brand Strategy / Management,

- Media planning/Strategy,

- Product launch/relaunch,

- Consumer research and insight development,

- Interaction with Cross-functional team,

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies,

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

- Work with NPD & production team to develop new product.

- Responsible for various market and consumer researches (Qualitative & Quantitative) for new launches & to understand consumer insight.

- Supervises marketing services projects including long-term sales forecasts, coordination with the supply chain /production team for new product launches and coordination with sales to assess the efficacy of sales activation initiatives.