Head - Marketing - FMCG/Retail

The incumbent will be responsible for both Online and Offline Marketing interventions. Candidates leading the Marketing Function of a large FMCG/Retail chain shall be apt for the role.

Key Responsibilities :

Strategic Planning :

- Environment Scanning.

- Opportunity Mapping to increase market share.

- Consumer & Channel Strategy basis existing competitive scenario.

- Effective execution of strategic decisions to meet corporate objectives.

Category & Brand Management :

- Category wise Market Share delivery.

- Enhancement of Brand Equity and Brand Saliency.

- New Brand Launches and Brand Extensions.

- Brand Positioning.

Innovations & Product Development :

- Market Research/Dip Stick study/FGDs to identify segments.

- Product/Brand Innovation to create excitement.

- New Product launches.

Product -Pricing/Promotions/Communication Plan/GTM Plan :

- Pricing Strategy and formulation of Pricing Guideline.

- Product Profitability.

- Online/Offline Promotion/Schemes for Trade & Consumer.

- ATL/BTL/Digital/Social Media Plan.

- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function.

Revenue & Budgets :

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery.

- Budgeting of each Marketing Cost Head.

- Putting in systems and processes to control marketing spends within respective budget.

Public Relations :

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery.

- Representing Organisation at various Industry/Press Meets.