Head - Marketing - FMCG/Retail

Marketing Head

Designation: Head of marketing

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative

- Create strategy for business expansion in new territories

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor, and report on team goals

- Design branding, positioning, and pricing strategies

- Create a strategy for communication and marketing ; both digital and conventional

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Analyze consumer behavior and determine customer personas

- Deliver an enhanced experience to the end consumer across POS and D2C

- Guide various Brand managers for the right brand positioning

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Create various business partnerships, corporate and consumer PR

- Monitor competition (acquisitions, pricing changes, and new products and features)

- Create a category/brand-centric strategy for the sales team

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Create a strategy for communication and marketing ; both digital and conventional