Head - Marketing - FMCG - IIM/XLRI/FMS/MDI

- Executing marketing strategies to meet organizational objectives and goals.

- Develop and execute brand architecture for the organisation

- Implement strategies for augmenting business, identifying and penetrating new market segments

- Develop and strengthen the brand awareness, relevance and reputation.

- Lead the creation/production of inspiring design, content and campaigns that builds the brand.

- Sharpen brand vision- understand current target market, identify best communication platforms

- Manage and create digital media plan with alignment on all product launches, marketing campaigns and other key events

- Establish key centres of excellence and the brand presence to drive the awareness of the brand.

- Work on ATL (advertising and promotional campaigns) and BTL (consumer engagement activities) to improve consumer connect with brand

- Organize and manage communication and promotional campaign; assess the market conditions and competitor's activities in order to implement marketing plan alterations as needed.

- Oversee several marketing activities, developing and improving company's image, operations or market information.

Candidate Requirements :

- Experience in marketing of minimum 15 years

- Preferably MBA in marketing from a reputed institute

- Experience in developing and building brand

- Experience in building brands through use of advertising, creative and production processes and market research

- Experience in digital marketing and content creation to effectively portray the brands- presence on online channels.