We have one good opportunity for Marketing Head with our MNC FMCG client based in Nigeria.   Educational Qualification: Educational Qualification: Graduate + MBA from Premier Institute 2007/2008/2009 pass outs preferably from FMCG/Consumer Goods / Food industry experience.   Reporting to: Head Marketing West Africa   Job Description :   - Development of the - strategic vision- for each brand, the Brand Architecture, the Brand Lighthouse (incl. it's positioning) and its place in the company's portfolio.  - To lead the development of the Category Strategy including the Marketing Strategy. To develop and Implement Brand Plans (including the Investment Mix).  - Develop deep, actionable consumer understanding &insights on category, brand(s), competition, usage and attitudes and purchase behavior.  Implementation:  - Media Planning &Implementation (as applicable).   - Consumer activations - Planning & Implementation.  - PR Plan.  - Help develop Trade Marketing plans with Sales/ Trade Marketing (Trade Promotion & Activation).  - Manage the development of design and pack changes.  - NPD - Rhythm Chart planning and development of new products in time through the - Stage-Gate- methodology.  - The management of A&P (Advertising & Promotion) spends.  - Regular evaluation of the A&P activity.  - Commissioning, execution, and presentation of findings of market research.  - Management of a team of Brand Managers.  - Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.   Skills & Competencies :  - Knowledge of basic marketing principles and processes  - Agency Processes: Ad agency, Design Agencies, Media agency, Research agencies, BTL agencies etc. Selection of agencies.  - Briefing the agencies with well thought of creative briefs, media briefs, research briefs and activation briefs as the case may be.   - Ability to objectively develop &judge advertisements, designs, media plans, research proposals, discussion guides, questionnaires and BTL proposals.   - Media Plans: Plan, Innovate, Implement, Control, Evaluate.   - Consumer & Trade Activation: Plan, Innovate, Implement, Control, Evaluate.  - Manage the above-mentioned agencies to get the maximum effectiveness.  - Understand the cost structure for an ad agency, media, research, BTL.  - Ability to develop strong Consumer Understanding through immersions and formal Market Research:  - Understanding consumers existing and future needs.  - Understanding consumers, their attitudes & behavior in general and to the brand and the category.  - Understand purchase behavior.  - Finding and analyzing consumer need gaps.   - Understanding of and ability to implement formal Consumer Research- Qual & Quant.  - Brand Equity and Varianting Study  - Ethnographical methods  - Understanding of how PR works in the market and development & implementation of relevant strategies.  Strategic Thinking:  - Developing a future vision.   - Conversion of business goals to marketing plans.  - Conversion of consumer insights into marketing ideas.  - Brand Equity Development & Management:  - Developing Brand Lighthouses based on consumer understanding.  - Ability to rigorously maintain brand identity in all branding activities.   - Ability to conceptualize & develop the Brand Architecture.   - Ability to develop a portfolio strategy for the business.   - Put together the Category Strategy with cross-functional inputs and over a longer horizon.  - Put together Brand Plans that synthesizes big-picture and detail.  - Lead development of action plans.   - Ability to configure well thought of and innovative BTL schemes and activations.  - Day to Day management of advertising & media, research and BTL.   - Understands business situation and sees clearly what is to be done and how to do it.   - Knowledge of the Stage-Gate NPD process - Ability to champion a new product idea through stages and gates.  Analytical skills :  - Identification of opportunities and issues   - Ability to develop the hypothesis for each issue and come up with alternative ideas.   - Analysing sales, media, and research data.  - Use of data to create detailed, fact-based and logical arguments.  - Present Analysis and Conclusions in a clear, structured manner.   - Understand Brand Performance from P&L.  - Ability to understand the brand and market dynamics:  - Understanding and tracking of brand vs.competition (including strategies, gathering intelligence, activities etc.)  - Understanding Trade & Trade structure.  Anagha  Walk in Solutions

Nigeria

Head - Marketing - FMCG - IIM/MDI/ISB 

Head - Marketing - FMCG - IIM/MDI/ISB  ,Job Description for Head - Marketing - FMCG - IIM/MDI/ISB  in Walk In Solutions in  Nigeria for (8-12) years of experience. Apply Now!

Job Description for Head - Marketing - FMCG - IIM/MDI/ISB  in Walk In Solutions in  Nigeria for (8-12) years of experience. Apply Now!