Posted By
Posted in
Sales & Marketing
Job Code
943532
Our client is an upcoming FMCG brand. They promote healthy lifestyle offering a wide range of nature-based products.
- To formulate Brand Plan and propose various Marketing strategies in accordance to Corporate policy
- To drive the growth plans of the brand at national level in a system driven manner.
- To rollout and ensure implementation of digital, ATL & BTL activation strategy.
- To create MIS of the competitor brands. Develop an annual marketing plan in conjunction & budget management to delivered marketing activity within the budget.
- Managing Marketing Referral & relationship buildings & submit report to the Management.
- Logo redesign if required and Build Positive Brand Images in Market.
- Brand Manual design with technical specification.
- To spearhead integrated brand marketing, PR and packaging strategy for company's retail brand Contribute in establishing brand ethos, positioning, communication and segmentation in line with company's vision and objectives.
- Infuse and enable research oriented market insights for scientific decision making pertaining to business development strategy, new product development & launch etc.
- Lead trade marketing strategy development to attain defined objectives throughout product categories in focusing markets.
- Sales support activity for traditional sales, Institutional sales & modern trade- To formulate Brand Plan and propose various Marketing strategies in accordance to Corporate policy
- To drive the growth plans of the brand at national level in a system driven manner.
- To rollout and ensure implementation of digital, ATL & BTL activation strategy.
- To create MIS of the competitor brands. Develop an annual marketing plan in conjunction & budget management to delivered marketing activity within the budget.
- Managing Marketing Referral & relationship buildings & submit report to the Management.
- Logo redesign if required and Build Positive Brand Images in Market.
- Brand Manual design with technical specification.
- To spearhead integrated brand marketing, PR and packaging strategy for company's retail brand Contribute in establishing brand ethos, positioning, communication and segmentation in line with company's vision and objectives.
- Infuse and enable research oriented market insights for scientific decision making pertaining to business development strategy, new product development & launch etc.
- Lead trade marketing strategy development to attain defined objectives throughout product categories in focusing markets.
- Sales support activity for traditional sales, Institutional sales & modern trade
- Minimum of 7+ years of experience with relevant Master degree preferably from a premium B school.
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Posted By
Posted in
Sales & Marketing
Job Code
943532